Articles
Why Free Isn't Always Your Best Offer
One of the most common, and intense, discussions we have with our clients is about...
Five Easy Fixes For Revenue Leaks
Found Money: Five Places You Can Find Revenue in Your Direct Response CampaignIt’s there, guaranteed....
How To Write a Powerful and Effective Creative Brief
Introduction to Creative BriefsMany times, when we think about the creative process, we envision brainstorms,...
Five Days to a 30% or Better Increase in Your Web Conversions
As an agency, we enjoy a unique perspective on data – that is, we see...
Avoid These Five Common Mistakes That Can Sabotage Your Go-To-Market Strategy
How To Ensure A Smooth Product LaunchA common question we receive here at tandemROI, from...
The Seven Brand Attributes That Pave The Way To Live Home Shopping
As a product development manager and category buyer at HSN, I could determine within minutes,...
Answers to Clients Most Asked Questions About TV
If you are new to DRTV, or, if you are looking for answers to specific...